Bird On The Wire is a fictional winery located in the Okanagan Valley, British Columbia. The vineyard exclusively produces natural wines using only white varietals.

The wines produced by BOTW are naturally rich in shades of colours. By producing white wines only, and by macerating the grapes with their skins, the winemakers are able to create beautiful hues. The design was brought back to the strictest minimum in order for the winery to showcase the shades of colour in their wine. Once the elements of the design label were reduced to a minimum, the use of transparency was then an obvious choice.

By not using a typical label, the light can shine through the bottle and still reveal the needed information. In this day and age where tons of information can be found through a Google search, the necessity to describe the wines directly on the bottle showed to be superfluous. This is why the decision was made to add the information you can typically find on the back of a wine bottle to their website instead.